Manchester Video Production Company Resource
Some great advice courtesty of onemarketmedia.com/blog/
| Traditional approach | What works today | What’s changed? | |
| Focus of corporate video | Your business or product | Solving your customer’s problems | The focus of video production companies used to be just about promoting your ‘brand ‘- that usually meant a lot of talk about yourself. |
| Budget | Large | Small – Medium | Production costs have dropped and corporations are being far more tactical with their use of video today. |
| Access to videos | Tightly controlled by the sales team or marketing | Created with the express purpose of being shared… everywhere. | Social marketing isn’t a trend. People trust friends and colleagues considerably more than they trust corporations. |
| Primary delivery method |
- Tradeshows - Meetings - Sales Calls |
Web, as well as other traditional methods | Soon, everything will be ‘online’ – broadcast media, corporate communications, presentations, etc. |
| Typical message delivery | Actor, presenter or professional voice-over | Real people saying real things | Your customer is more skeptical than ever. Actors still have a place in video, but nothing can replace the value of a real employee representing your company in your corporate video. |
| Desired perception of a corporate video | Authoritative | Informative | ’Pizzazz’ isn’t what it used to be. Sounding helpful is better than sounding important. ‘Important’ is about you. ‘Helpful’ is really about the customer. |
| Frequency of production | 1 or 2 videos a year | 10’s or even 100’s of videos | It used to be that marketing would set aside $50,000 for one video. Today it might make more sense to set aside $50,000 for ten or more videos. |
| Scope of video production | Broad – a single video covered as much ground as possible | Narrow – video focuses on a specific audience with a targeted message | There will always be a place for large scale video productions but the vast majority of videos will be targeted videos delivering a single message to a single audience. |
| Where videos are found on a corporate website | In your ‘video’ section | Wherever customers need to view video on your site | No one comes to your site looking for a video (unless you are YouTube). They come to your site looking to solve a business problem. |
| Where videos should be found | On your website | Wherever your client happens to be: YouTube, a business portal, on their mobile phone, searching, etc.) | Your website isn’t the ‘destination’ you think it is. Creating content with a video production company that can be viewed wherever your customer happens to be makes a lot of sense. |
| Uses of Video | - TV Commercials - Sales Presentations - Homepage of your website. |
- Customer Testimonials - Video Case studies - Product ‘explainer’ videos - Product FAQ - Event promotion - Recruiting - Viral Video - Content marketing - Infomercials - Interactive video - Branded entertainment - Video press releases - Community relations videos - etc. - click here to discover 51 ways to use video to promote your business |
The number of uses of video continues to grow every day. |
